For the last decade, institutional capital poured into the Sun Belt boom. But that story held up—until it didn’t. Today, those same markets are facing the harsh reality of oversupply, skyrocketing insurance bills, and falling rents. Meanwhile, steady Midwest markets kept right on performing.
The secret is officially out. In a new commentary for Fortune, our Founder and CEO, Ivan Barratt, breaks down why the markets nobody was writing about—like Indianapolis, Kansas City, and Columbus—are winning the long game. While others confused speed with skill, BAM Capital stayed disciplined in the heartland.
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