An integral part of market analysis in multifamily real estate is assessing future opportunities and potential risks. There are several market indicators to analyze when evaluating risk, including rental demand, job growth, population trends, property acquisitions, turnover ratios, cash flow trends, vacancy and occupancy rates, etc. [1] 

The U.S. Census Bureau is a government entity representing statistical information as the nation’s leading data provider about people and the economy. The market indicators mentioned above can be identified in high-quality, peer-reviewed market analyses from surveys like the decennial census. 

While there are many comprehensive sources of industry information, the following research organizations have developed a reputation for citing reliable census data and utilizing proprietary technology. [2] 

NATIONAL MULTIFAMILY HOUSING COUNCIL (NMHC): 

Based in Washington, D.C., NMHC is an active public policy group and nonprofit that provides a leadership and advocacy forum that promotes thriving rental housing communities for all. NMHC produces various multifamily market materials like occupancy and rental rate trends. [2] This organization is most helpful for investors, owners, operators, and developers in identifying emerging markets and instructing them on how to use this data to optimize investment strategies. [2] 

• Sample research claim: “A 100-unit apartment community generates $16.0 million in economic activity from resident spending and supports 85 jobs.” [3]

COLDWELL BANKER RICHARD ELLIS (CBRE): 

CBRE is a global commercial real estate and investment firm specializing in investment management, property management, and advisory services. As the largest company in this field, with $144 billion in assets under management (AUM), CBRE is considered one of the most respected authorities in multifamily market data. 

• Sample research claim: “The unemployment rate rose by 10 basis points to 4.1%, while the labor force participation rate fell to 62.4%. Average hourly earnings increased by 4% year-over-year.” [4]

NATIONAL APARTMENT ASSOCIATION (NAA): 

The National Apartment Association (NAA) is a non-profit trade association that serves as the leading voice for the rental housing industry. It represents apartment owners, managers, developers, and suppliers, advocates for quality rental housing, and promotes professionalism within the industry. [5] NAA keeps its finger on the pulse of capital market research and uniquely disseminates information through tools such as its inflation tracker and quarterly market pulse installments.

• Sample research claim: “New apartment supply continued to rise with a 6.5% quarter-over-quarter increase and a 37.8% year-over-year increase, exceeding 588,000 units completed by Q4 2024.” [6]

COSTAR GROUP: 

CoStar is a real estate information and analytics company that provides data and insights for commercial and residential properties. CoStar’s data, software, and online marketplaces help real estate professionals, investors, and other decision-makers make informed investment choices. [7]

• Sample research claim: “The national average annual asking rent growth eased to 1.1% in September 2024 compared to 1.2% at the end of July 2024.”

REALPAGE MARKET ANALYTICS: 

RealPage is a market intelligence platform designed for the multifamily and property management industries, providing insights into market, business, and asset performance. [8] RealPage produces content for property managers, owners, investors, developers, lenders, brokers, and vendors. [8] 

• Sample research claim: “With a growing population, roughly 2,600 new apartment units are projected to come online in Savannah in calendar 2025, expanding inventory 7.1%. That would be the largest delivery load in Savannah in 25 years.” [8]

YARDI MATRIX: 

This third-party research organization stands out with its proprietary technology and data analytics tools for multifamily real estate. [2] Yardi Matrix exercises extensive quality control to deliver what they consider to be the most accurate and up-to-date information to banks, sponsors, investors, and other equity sources. [2] 

• Sample research claim: “The U.S. multifamily market resumed rent growth at the start of 2025, with the average advertised asking rent marking the first increase following six months of contractions. The U.S. figure gained $3 to $1,746 in January, up 0.8% year-over-year.” [9] 

WORK WITH BAM CAPITAL FOR MULTIFAMILY REAL ESTATE INVESTING

BAM Capital is a vertically integrated owner/operator that partners with accredited investors who want to enjoy passive income and all the other benefits of multifamily private placement. As the private equity arm of The BAM Companies, BAM Capital has been focusing on buying the most profitable assets and staying disciplined in its investment thesis. BAM Capital’s investment strategy aims to create forced appreciation while mitigating investor risk. To date, the brand has successfully managed over $1.7 billion in assets across ~9,000 apartment units.

Remember that no investment is risk-free. Before making financial decisions, consult your investment advisor and schedule a call with a BAM Capital investment team member.

Disclaimer: All investments carry risk, including potential loss of capital. This content is for informational purposes only and is not financial, legal, or investment advice, nor an offer or solicitation to buy or sell any security. Consult an independent advisor for personalized guidance and contact BAM Capital for details on current offerings. BAM Capital and its representatives are not fiduciaries or investment advisors. The information provided is general and may not reflect individual financial goals. Any financial terms, projections, or forward-looking statements contained herein are hypothetical in nature and should not be interpreted as guarantees of future performance or safety. Such statements reflect Bam Capital’s opinion and are subject to market fluctuations, economic conditions, and investment risks. Past performance does not predict future results. BAM Capital and its affiliates do not guarantee the accuracy or completeness of this information. Bam Capital offers investment opportunities under Rule 506(c) of Regulation D exclusively for accredited investors as defined by the SEC. Verification of accredited investor status is required prior to participating in any investment.

© 2025 Bam Capital. All rights reserved.

SOURCES:

[1]: Multifamily Mentor. (2025). “Optimizing Risk Assessment in Multifamily Real Estate Investing.” https://multifamilymentor.blog/evaluating-risk-through-sensitivity-analysis/ 

[2]: Multi-Housing News. (2025). “7 Sources for Multifamily Market Data.” https://www.multihousingnews.com/seven-sources-for-multifamily-market-data/ 

[3]: National Multifamily Housing Council. (2024). “The Impact of Apartment Communities and Their Residents on Local Economies.” https://www.nmhc.org/news/research-corner/2024/impact-of-apartment-communities-and-their-residents-on-local-economies/ 

[4]: CBRE. (2025). “Economic Watch: February Job Growth Weaker Than Expected But Still Healthy.” https://www.cbre.com/insights/briefs/economic-watch-february-job-growth-weaker-than-expected-but-still-healthy 

[5]: National Apartment Association (NAA). (n.d.). “National Apartment Association: The leading voice for the rental housing community.” https://naahq.org/ 

[6]: National Apartment Association. (2025). “Apartment Market Pulse Winter 2025.” https://naahq.org/apartment-market-pulse-winter-2025 

[7]: CoStar Group. (n.d.). “A Global Leader in the Digital Transformation of the $300+ Trillion Real Estate Industry.” https://www.costargroup.com/#:~:text=CoStar%20Group%20(NASDAQ:%20CSGP),improve%20their%20businesses%20and%20lives. 

[8]: RealPage Market Analytics. (n.d.). “RealPage Market Analytics Provides Performance Data for 100% Visibility.” https://www.realpage.com/asset-optimization/market-analytics/#:~:text=Formerly%20Axiometrics%2C%20RealPage%20Market%20Analytics,needed%20to%20make%20informed%20decisions. 

[9]: Yardi Matrix. (2025). “National Multifamily Market Report – January 2025.” https://www.yardimatrix.com/blog/national-multifamily-market-report/#:~:text=Rent%20growth%20rebounds%2C%20occupancy%20below,and%20Orlando%20(%2D2.0%25).